by The Bloggess:
15 things you absolutely must know about social media or your face will melt off and get eaten by goats
#16: There is no 16. There’s not even a 1-15. There are no real rules or magic potions. Blogging success is fleeting, fickle, and largely based on luck (much like everything else in the world). This might seem depressing, but in a way it’s rather freeing. It allows you to write for yourself instead of just following a set of rules someone else made for you. Find your own voice. Find your own rules. Find a way of measuring success that’s more about freedom and fulfillment rather than page-views and analytics. Page-views mean nothing a year later, but the words you’ve put together may stand and affect others for a lifetime.